Ep 98 - How to Build a Billionaire Brand Without Chasing Trends with Yamilca Rodriguez

IN THIS EPISODE YOU’LL HEAR: Yamilca Rodriguez, a brand strategist and former corporate leader for billion-dollar brands, shares how tapping into your brand’s archetype can unlock clarity, confidence, and consistency. She dives into the 12 core archetypes and how understanding your dominant one can shape your messaging, visuals, and overall presence. Yamilca reveals how branding rooted in psychology creates deeper audience connection—and why taking her signature quiz might be the game-changer you’ve been missing.

WHAT YOU WILL LEARN: You’ll learn how to identify your brand archetype, why it matters for building trust, and how it directly impacts your marketing strategy. Yamilca breaks down the four drivers of human behavior, how they influence buying decisions, and how to align your brand with your ideal client’s psychology. Walk away with a practical, psychology-backed approach to building a memorable and magnetic brand.

LINKS:

• Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/

• Learn more about Yamilca Rodriguez: https://www.bespokebranding.io/

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Podcast Production:

Produced by our friends at The Found House.