TikTok Shop is changing how products are discovered, trusted, and purchased in real time.

In this Masterclass, you’ll learn how founders and brands are leveraging TikTok Shop to drive visibility, revenue, and scalable ecommerce growth without needing massive ad budgets or a full-time content team. We’ll break down what’s actually working on the platform right now — from product strategy and discoverability to creator partnerships and conversion — and explore how women-owned businesses can capitalize on one of the fastest-moving opportunities in digital commerce.

This session is for founders, brand builders, and business leaders who want to understand where consumer behavior is shifting — and how to position their business ahead of the curve instead of behind it.

Key Takeaways:

• Learn what’s actually working on TikTok Shop right now for visibility, engagement, and sales growth.
• Understand how brands are driving discoverability and conversions without relying solely on paid advertising.
• Identify the biggest opportunities — and common mistakes — for women-owned businesses entering the TikTok Shop space.
   

About the Speaker: Corinne Goble, CEO of the Association of Women’s Business Centers.

Corinne Goble is a nationally recognized advocate for women entrepreneurs and small business growth. As CEO of the Association of Women’s Business Centers, she helps connect founders with the education, resources, and strategic opportunities needed to scale sustainable businesses and strengthen economic impact.