Leverage Multi-Media to Power Your Marketing

Effective Account-Based Marketing (ABM) strategies are selective about the accounts they choose to target. They also use multi-channel outreach to improve brand awareness and meet prospects where they are in their decision-making cycle.

Steps for Defining Multi-Media Tactics to power your Marketing

Identify target accounts

Leverage research, data-driven insights, and industry expertise to pinpoint your ideal customers by industry, size, revenue, and other attributes that make them a high value fit.

Nurture & Engage

Develop personalized content: Create compelling, tailored content that resonates with your target accounts, from website copy to email campaigns.

• Account-specific custom content and thought leadership
• Marketing automation: email marketing/e-newsletters, SMS text, automated journeys and workflows
• Targeted display advertising
• Paid social media
• Webinars and virtual events
• In-person events

Convert

Execute targeted outreach: Implement effective outreach strategies, including personalized email marketing, nurture journeys, social media engagement, direct mail campaigns, and one-on-one outreach.

• Paid search
• Retargeting
• Outbound calling
• Direct Mail
• Personalized landing pages
   

Drive Lead Capture: Develop gated lead magnets that offer value that exceeds the value found in your free content. Solve customer problems, build trust, and make sure lead generation content covers bottom-of-funnel topics to lift purchase intent and improve conversion rates.

Build Long-Term Relationships

Measure and optimize: Track the performance of your ABM initiatives and make data-driven adjustments to maximize ROI.

Improve customer satisfaction: Build stronger relationships with your target accounts.

Enhance brand awareness: Position your company as a thought leader in your industry.

Utilize Account-based Marketing Software 

To best achieve a high level of synergy between your sales and marketing teams, and best results from your ABM efforts, consider utilizing account-based, marketing automation software.

Marketing Automation platforms give your teams full visibility over lead nurturing and marketing activities, seamlessly linking your Customer Relationship Management activities with your automated marketing outreach.

There are many marketing platforms out there, each with its pros and cons, cost structure, functionalities, and benefits. Typically, we conduct a tech audit for our clients, helping them identify the platform best suited to their needs, company size, audiences, sales cycle, and budget. 

Here are a few well-known options to get you started!
 

	Built for teams of all sizes Zoho Marketing Plus unifies all your marketing activities on one platform.  Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.
	Zoho CRM Plus unifies your sales, marketing, customer service, and every other customer-facing team on one platform so you can deliver exceptional customer experiences to every customer.  Using Marketing Plus and CRM Plus together allows you to flow contacts and leads from one system to another to automate and unify sales activity and emarketing outreach.
	High Level all-in-one marketing and sales platform is affordable and flexible. Use it to capture leads using landing pages, surveys, forms, calendars, and inbound phone systems and automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more. Includes built in tools to collect payments, schedule appointments, and track analytics.
	HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce. Built and priced for larger organizations.
	SalesForce offers a range of tools, packages, and functionalities from a basic CRM package to emarketing, customer service management, to AI agents. Cost can vary greatly depending upon selected features and functionality.

Achieve Your Best Results

By aligning your teams; automating workflows, outreach, notifications, and metrics; and testing and refining your ABM campaigns; you can build a strong strategy and drive growth. 

More about Deborah

Deborah Garry, founder and CEO of BBG&G Integrated Marketing, leads a full-service award-winning marketing communications team that develops successful and effective integrated branding and marketing programs. BBG&G provides branding, web, digital, social, creative design, influencer, video, emarketing, and content marketing for a broad range of B2B and B2C industries across national and international markets. 27 years after founding BBG&G, Deborah, a Certified Account Planner and Marketing Automation Specialist, remains passionate about reimagining solutions that position agency clients as industry leaders and help them achieve business growth, expansion and success. BBG&G’s proven process helps their clients overcome challenges, attract and retain customers, and accelerate growth through the power of storytelling. Deborah and her team successfully strive to provide an unparalleled customer experience. They often become their clients' "go-to" resource for marketing innovation and best practices, assessing and integrating emerging technologies into their marketing programs. As well as serving on various boards and committees, Deborah is a past recipient of the Hudson Valley Women in Business award and The Enterprising Women of the Year award. In 2024 she was recognized as an honoree by the 100 Women to Know in America.